Senior Marketing Manager | Reading

Main Responsibilities 

•    Ownership for development & execution of local marketing calendar
•    Develop key account plans, promotional calendar, net rev (pack price) management with CLT
•    Local decision rights at UK Activation Board. Ensure all key projects are passed through activation board
•    Execution of efficient & effective media plan (including GDP/econometrics) and marketing budget, maximising working spend year on year
•    Representing the UK Business unit perspective & requirements at all Grains category meetings (innovation / equity councils)
•    Managing and coaching team of 3 direct reports

Skills and Experience needed:

•    Significant experience in understanding strategic marketing and business issues to develop marketing strategies, and translating those into plans that can be effectively executed
•    Proven success in developing 360 engagement programmes, communication and promotional materials across a mix of media
•    Understanding of and experience in Digital marketing
•    Financial literacy and acumen, and demonstration of working well with cross functional teams to drive brand agendas
•    Senior partnerships with category teams and across the matrix to execute the approved Grains strategy

Job Category: Senior Marketing Manager
Job Role: Permanent
Ref: MC10752
Salary: Competitive salary