Senior Marketing Manager | Reading
Main Responsibilities
• Ownership for development & execution of local marketing calendar
• Develop key account plans, promotional calendar, net rev (pack price) management with CLT
• Local decision rights at UK Activation Board. Ensure all key projects are passed through activation board
• Execution of efficient & effective media plan (including GDP/econometrics) and marketing budget, maximising working spend year on year
• Representing the UK Business unit perspective & requirements at all Grains category meetings (innovation / equity councils)
• Managing and coaching team of 3 direct reports
Skills and Experience needed:
• Significant experience in understanding strategic marketing and business issues to develop marketing strategies, and translating those into plans that can be effectively executed
• Proven success in developing 360 engagement programmes, communication and promotional materials across a mix of media
• Understanding of and experience in Digital marketing
• Financial literacy and acumen, and demonstration of working well with cross functional teams to drive brand agendas
• Senior partnerships with category teams and across the matrix to execute the approved Grains strategy
Job Category: Senior Marketing Manager
Job Role: Permanent
Ref: MC10752
Salary: Competitive salary